Penn State University Still Needs to Continue its Reputation Management Campaign
Even months later, Penn State continues its campaign of reputation management after the Jerry Sandusky scandal. Jerry Sandusky was an assistant coach for the Nittany Lions’ football team that was accused of many counts of sexually abusing young boys. Needless to say, this has formed quite the controversy surrounding the institution and how it runs. Numerous individuals and groups have publicly criticized the university on the internet and in the press.


























